About
Mada’s organizational consulting supports organizations facing a dynamic and competitive environment, which are required to increase effectiveness and optimize work processes while at the same time motivating and harnessing human capital.Organizational Development
Organizational development processes include focused treatment of a specific issue in the organization or a certain department, or even a comprehensive organization in the company, in order to adapt the organization to a changing reality and enable it to achieve its business goals in the most efficient way. We accompany the organization on several levels, depending on the type of customer, the stage he is in and his unique needs. On the strategic level - reading the organizational map and the business environment, formulating a concept and a corresponding action plan; At the process/operational level - formation of an organizational structure, model and work processes and adapted management routines; And on the behavioral level - training and counseling to improve the relevant soft skills (please see skills development). We see organizations from several perspectives: people, processes, structures, supporting systems, products and customers. The consultants on the team come from diverse fields: organizational psychologists, organizational consultants, industrial and management engineers, and experts in digital transformation processes, in order to provide a comprehensive response to the organizational development needs of our clients. In our work we combine a variety of methods, classic or innovative as needed, (such as design thinking, Agile, Lean)
Design thinking
Design thinking is an approach to entrepreneurship and strategic development of companies and organizations in the Competitive market. In recent years, the approach has developed and gained great popularity in the business world, and in the world of start up companies in particular.
What is Design Thinking?
Design thinking is a non-linear, iterative process that teams use to understand users, challenge
assumptions, redefine problems and create innovative solutions to prototype and test. Involving five
phases—Empathize, Define, Ideate, Prototype and Test—it is most useful to tackle problems that are
ill-defined or unknown.
Design Thinking is a method that has developed in the last forty years between academy and design
offices, mainly in the Silicon Valley region. The method of design thinking developed with the
establishment of the d.school at Stanford University and is widespread in the world.
A design thinking method is defined as a human method for innovation, the purpose of which is to solve
problems through creative ideas. The focus of the method is on the customer's needs and not on the needs
of the organization or its technological capabilities. The method allows the organization to be
flexible, attentive to its customers and to produce innovative solutions quickly. Today, the method is
applied by the leading organizations in the world and is used as a tool to lead digital-based innovation
processes and studies show that the use of this method is increasing over the years.
Companies like Google, Nike, Apple, Disney and more all use design thinking to drive innovation in the
organization. Design thinking is becoming one of the most essential work methods for the organization in
the implementation of digital processes.
Who We Are
Comprehends massive experience in leading entrepreneurship and strategic development, managing and developing work teams, organizational occupational diagnosis, organizational development, specialist in Design thinking and leads innovation process in organizations and companies.
Rula Assalieh - CEO
Organizational consultant and organizational coach for a decade in the field of local government and entities from the private and public sector. operated programs in government ministries: the Ministry of Health, the Ministry of the Economy, the Ministry of Welfare and the Ministry of Education in Israel.
- B.A - Social Work
- M.A - Organizational Consulting & Development
- Diploma - Organizational Training
- Diploma - Life Coach
- CBT - Cognitive Behavioral Therapist
- Degree: Master
- Email: Point2lead@gmail.com
- Phone: +972504300844
- Freelance: Available
What We Do
Implementation of social programs and organizational consulting for local authorities
Operation of a Child Development Institute under an agreement with Clalit Health insurance- HMO
Running paramedical services For the Ministry of Health
empowerment sessions and vocational training programs
Entrepreneurship training
Academic lecturer - Certificate studies in organizational system development and consulting
Chief Innovation consultant based on Design Thinking
